Adaptive Learning Tech Offers Content Providers Chance for Differentiation in Saturated Market

This fall, eLearningIndustry.com announced it’s fifth-annual list of the top eLearning content providers. Many of the top 10 companies tout what, to potential customers, might look like a homogenous mixture of eLearning technologies. In fact, every company on the list names gamification, micolearning and social learning as core features.

This points to a larger movement within the industry. Digital content and ILT providers are searching for ways to differentiate themselves from the competition in a well-saturated market. This manifests itself in instructional design, with companies adopting new instructional methods, like AR and VR. It also manifests in technology, with companies inputting their content into innovative, A.I.-driven technologies, like the Fulcrum Platform.

Why Adaptive is a Great Bolt-On for Content Providers?

By partnering with an A.I. driven (adaptive) platform, content development companies can further separate themselves from the field. In fact, adaptive technologies like ours offer content providers the unique opportunity to:

Fully Maximize ILT – Adaptive learning technologies empower ILT instructors to spend less in-person time on basic knowledge transfer and more time on application of knowledge (scenario-based exercises or role playing). When instructors know the learners have mastered the content prior to the ILT session, they can focus on high-order application of knowledge. This makes the entire training session more effective, efficient and can, in some instances, even reduce in-person session times. Adaptive platforms, like ours, can also be used as a knowledge booster.

Demonstrate Value – Adaptive learning technologies offer deep insights into learner performance and engagement. This data helps content providers and ILT professionals provide deeper, more prescriptive post-learning analysis. Content providers can use these analytics to predict knowledge retention rates, future application of knowledge, areas for improvement and the overall efficacy of the training program. And it’s not limited to traditional forms of content. Even new AR/VR technology can be incorporated into an adaptive framework for more powerful learner analytics.

Grow Partnerships – Adaptive learning technologies help eLearning content providers diagnose knowledge gaps, systemic issues and additional areas for coaching, which results in better partnerships and recurring client engagements.

For content providers looking to differentiate themselves, adaptive learning is a promising solution.

Want to learn more about how partnering with an adaptive learning platform can boost your business? Contact us today to see our adaptive solution at work. We’ll show you how we’ve helped partners like Chegg, rapidLD, onQ and others, distinguish themselves in a cost effective way that’s much less cumbersome than many of the other enterprise solutions on the market.